Humanrace. Self-care as a system, shaped through art direction.
Project info:
This concept explores what happens when the visual language of self-care moves away from softness and sensuality. Instead of organic forms and emotional cues, the project reframes skincare through geometry, structure, and a distinctly technical aesthetic.
The core tension of the concept lies in combining skincare — associated with touch, care, and the body — with a modernist, almost industrial design language. The risk was intentional: placing skin, care, and ritual within a system that feels precise, controlled, and unapologetically structured, creating a new visual territory for the brand.
A strict system underpins the entire experience. A consistent 1px border defines layout, rhythm, and hierarchy, giving the interface a table-like, modular quality. Typography, spacing, and composition reinforce this sense of order, allowing the aesthetic to remain coherent and disciplined rather than decorative.
The project became an exploration of art direction as a tool for building a new, cohesive vision around a product. By treating self-care as a system rather than an emotion, the concept challenges conventional beauty aesthetics and demonstrates how contrast can be used to create meaning, identity, and a distinctive visual world.
Credits:
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Project info:
This concept explores what happens when the visual language of self-care moves away from softness and sensuality. Instead of organic forms and emotional cues, the project reframes skincare through geometry, structure, and a distinctly technical aesthetic.
The core tension of the concept lies in combining skincare — associated with touch, care, and the body — with a modernist, almost industrial design language. The risk was intentional: placing skin, care, and ritual within a system that feels precise, controlled, and unapologetically structured, creating a new visual territory for the brand.
A strict system underpins the entire experience. A consistent 1px border defines layout, rhythm, and hierarchy, giving the interface a table-like, modular quality. Typography, spacing, and composition reinforce this sense of order, allowing the aesthetic to remain coherent and disciplined rather than decorative.
The project became an exploration of art direction as a tool for building a new, cohesive vision around a product. By treating self-care as a system rather than an emotion, the concept challenges conventional beauty aesthetics and demonstrates how contrast can be used to create meaning, identity, and a distinctive visual world.
Credits:
More Info
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Project info:
This concept explores what happens when the visual language of self-care moves away from softness and sensuality. Instead of organic forms and emotional cues, the project reframes skincare through geometry, structure, and a distinctly technical aesthetic.
The core tension of the concept lies in combining skincare — associated with touch, care, and the body — with a modernist, almost industrial design language. The risk was intentional: placing skin, care, and ritual within a system that feels precise, controlled, and unapologetically structured, creating a new visual territory for the brand.
A strict system underpins the entire experience. A consistent 1px border defines layout, rhythm, and hierarchy, giving the interface a table-like, modular quality. Typography, spacing, and composition reinforce this sense of order, allowing the aesthetic to remain coherent and disciplined rather than decorative.
The project became an exploration of art direction as a tool for building a new, cohesive vision around a product. By treating self-care as a system rather than an emotion, the concept challenges conventional beauty aesthetics and demonstrates how contrast can be used to create meaning, identity, and a distinctive visual world.
Credits:
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