A modern digital home for the ABUS helmet range, designed to tell product stories.
Project info:
This concept explores a new way of presenting ABUS’s helmet portfolio online. Instead of treating product pages as static catalogue entries, the project rethinks PDPs as engaging, narrative-driven experiences that explain products through context, features, and real-world use.
The goal was to turn the ABUS website into a digital hub for discovering, understanding, and choosing helmets. Product pages guide users through protection levels, technologies, and use cases in an interactive, editorial manner—while maintaining a clear focus on commerce and decision-making. Custom PDP modules allow each helmet to be explained on its own terms, reflecting its specific characteristics, technologies, and intended use.
Design system underpins the entire experience, ensuring clarity, consistency, and scalability across a broad and diverse product range. Editorial components support deeper exploration without overwhelming the user, creating a structured yet engaging way to navigate complex product information.
Credits:
More Info
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Project info:
This concept explores a new way of presenting ABUS’s helmet portfolio online. Instead of treating product pages as static catalogue entries, the project rethinks PDPs as engaging, narrative-driven experiences that explain products through context, features, and real-world use.
The goal was to turn the ABUS website into a digital hub for discovering, understanding, and choosing helmets. Product pages guide users through protection levels, technologies, and use cases in an interactive, editorial manner—while maintaining a clear focus on commerce and decision-making. Custom PDP modules allow each helmet to be explained on its own terms, reflecting its specific characteristics, technologies, and intended use.
Design system underpins the entire experience, ensuring clarity, consistency, and scalability across a broad and diverse product range. Editorial components support deeper exploration without overwhelming the user, creating a structured yet engaging way to navigate complex product information.
Credits:
More Info
More Info
Project info:
This concept explores a new way of presenting ABUS’s helmet portfolio online. Instead of treating product pages as static catalogue entries, the project rethinks PDPs as engaging, narrative-driven experiences that explain products through context, features, and real-world use.
The goal was to turn the ABUS website into a digital hub for discovering, understanding, and choosing helmets. Product pages guide users through protection levels, technologies, and use cases in an interactive, editorial manner—while maintaining a clear focus on commerce and decision-making. Custom PDP modules allow each helmet to be explained on its own terms, reflecting its specific characteristics, technologies, and intended use.
Design system underpins the entire experience, ensuring clarity, consistency, and scalability across a broad and diverse product range. Editorial components support deeper exploration without overwhelming the user, creating a structured yet engaging way to navigate complex product information.
Credits:
More Info
More Info
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